The Oklahoma Four + One

Launching a brand requires initial planning and an abundance of market research that can take up to six months. Rebranding requires considerably less energy to go to market, but it still takes time to research and initiate the launch. But what happens when you need to rebrand five locations in five cities in three months? Exciting!

Project Proposal - Four of the communities are in Tulsa, Oklahoma, and the breakdown is as follows:

• Downtown Tulsa - Metro

• Broken Arrow - High-end suburb

• Muskogee - Rural

• Tahlequah - Super country, Willie Nelson and Waylon Jennings country-style living

Ninety days to launch with a budget of $250,000 - goals include exterior signage, bus wraps, logo, landing page, website, collateral including business cards, and tri-folds.

The fifth community wanted a new logo, bus wrap, exterior monument sign, collateral including a trifold and business cards, photoshoot, website, fresh interior paint, and entryway remodel. Unfortunately, the budget and timeline missed the initial approval process, and the project floated for almost six months in limbo. In the end, a logo was approved for $750, and half of the two interior walls managed to be painted for roughly the same amount. Unfortunately, the website limped online, and overall, the community suffered from a lack of funds and ownership focus, which was sad for a location set in stunning Ashland, Oregon.

The Oklahoma Four hit the ground running with advertising matching the newly created brands. The professional van wraps rolled through town, and all of the signage met everyone's expectations. I learned a great deal about running simultaneous brands and launching campaigns, and eager to hear about yours.

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