Marketing
Marketing for today and for tomorrow requires planning, research, and follow through. I enjoy managing marketing projects because each day is unique and requires critical thinking, research, and creativity. Below are stats and examples of my full service marketing efforts.
Marketing Skills.
-
A/B Testing.
One campaign or a hundred, effectively learn which platforms drive conversions.
-
Advertising.
From billboards to van wraps or Facebook ads to movie theatre promos. Let’s get your customers eyes on the product/service.
-
Branding.
Depending on your trajectory branding I have worked on branding new adventures, reestablishing a market leader, and continued a growth awareness portfolio. Where is your brand today?
-
Content Development.
A short product description, a website page, or a long form article ghost written; I can continually improve content across all of your marketing initiatives.
-
Crisis Management.
Company lead executing crisis management training and first responder responsibilities. Led organizations through a variety of issues including protests to COVID-19 .
-
Digital Advertising.
Online channels include social media, paid search, native, and display ads. $0 budgets and beyond capturing leads.
-
Editor.
Comma goes where?! Editor at Large running reams of copy to print capturing small infractions as well as industry specific jargon miscues.
-
Lifecycle Marketing.
Collect, Convert, and Create. Turning customers into advocates since 2003.
-
Marketing Strategy.
Multiple years of understanding the regional marketplace and converting inquires to sales. Navigating the mission and vision while captivating audiences with a brilliant campaign, or two brilliant campaigns.
-
News Media & Vendor Relationship.
Responding to news stories or pitching a story as a spokesperson requires knowledge, candor, and diplomacy. Lead in news media training.
-
Outreach.
Seeking brand champions to herald the call to action. Working inside and outside the established network to solidify interest and actionable items.
-
Press Releases.
Writing for a particular publication or for the website. Ability to pitch stories and connect with national and local outlets to gain traction.
-
SEO & SEM.
Search Engine Optimization and Search Engine Marketing are key attributes to an award winning organization. To understand the product/service you must understand how SEO works today in the marketplace.
-
Social Media.
Navigating social media trends ensures a prosperous company by knowing when to like, knowing went to heart, and knowing went to emoji. :)
-
Website.
Recipe: Writing good copy while matching with a perfect photo, connected to a call to action, stir in SEO, a little bit of competition research, and BOOM! The beginning of a pretty, pretty good website.